Quest for data
Data is defined in the dictionary as ‘information, especially facts or numbers, collected to be examined and considered and used to help decision-making’. As such it has great value to business if...
View ArticleBritish retailers and shoppers set for ‘challenging’ year ahead
Customers and retailers are set to face several hurdles in the oncoming year, the British Retail Consortium (BRC) warned. Rising living costs have led to a disappointing Christmas period as consumers...
View ArticleHow our Christmas visitors point the way to your most important meeting in 2024
When I last checked in on how visitor traffic for my company website had behaved over the holidays, I found something interesting. Like any business owner, I keep an eye on some of the key metrics...
View ArticleBattle of the sexes in business
Networking is an essential element of success in the world of business. It serves as a bridge to opportunities, knowledge and professional growth. However, men and women often approach networking...
View ArticleNavigating the digital landscape: It’s not who you know, it’s who knows you
In a world dominated by artificial intelligence and the internet, the power of connections has become a cornerstone for success. As we delve into the digital age, the dynamics of networking have...
View ArticleWhat’s data got to do with it? Minimising risks in 2024
2023’s highlights include persistent inflation, historic interest rate rises and escalating conflict in Eastern Europe as well as the Middle East. Despite inflation nearly halving in the UK, with the...
View ArticleMaking the most of your business data
We are starting a new accounting period and there is clearly no better time to look back and analyse the past 12 months. I am a typical entrepreneur. Every New Year I tell myself to focus on the big...
View ArticleElite Business Top 100 showcases the best in British business
The coveted list honours the UK’s most exceptional small and medium enterprises (SMEs) in the UK. EB100 applauds the resilience, innovation, and vigour of these dynamic companies from a diverse range...
View ArticleThe top five marketing trends for 2024 and why you need to be implementing them
This year we have witnessed significant change in the industry as AI begins to take shape and puts the future of marketing on a different trajectory. As a business, you will be making your own...
View ArticleAmazing customer journeys are rare now – but powerful
I’m not a great shopper, but with Christmas and family birthdays around the world, I found myself leaping onto websites and into shops and buying or attempting to buy. The reality was that there was...
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Theo headlines at London’s ExCeL
Former BBC Dragon to speak at Evening Standard SME event TV dragon Theo Paphitis will be this year’s keynote speaker when the Evening Standard’s SME XPO event returns to London’s Docklands in April....
View ArticleNetwork your way to success
I recently spent the evening with around 100 of our brilliant Helm members at our New Year social event in London. Although at Helm we mostly focus on roundtable dinners in private dining rooms, where...
View ArticleBe inspired and educated at this year’s SME XPO event in London Docklands
There are so many standout speakers and exhibitors appearing at this year’s SME XPO event in London, that it’s difficult to single out any particular one. Backed, once again, by the Evening Standard...
View ArticleThe strategic ego
Talking of egos, Napoleon was a brilliant military strategist, Dominic Cummings likes to think he is a brilliant political strategist. In the brand agency world, we all claim to be strategic,...
View ArticleDecoding business challenges: A strategic guide to becoming your client’s...
The one thing I’ve learned over my 20 something years in sales is that understanding the genuine challenges your clients face is the cornerstone of establishing a lasting partnership. In fact, nailing...
View ArticleUnlocking the power of modern CRMs to drive long-term strategic business goals
As it stands, knowledge workers juggle an average of 10.5 technology tools every month. Yet, the solution to unlocking efficiency and productivity gains may lie in an unexpected place: a Customer...
View ArticleUK microbusinesses are achieving remarkable six-figure turnovers, defying...
This growth is impressive during the current cost-of-living crisis. 17% of digital microbusinesses now report six-figure turnovers, up from 11% last year. Those making over £50,000 a year have...
View ArticleThe marketing metrics that really matter (and the ones that don’t)
With so many metrics at your fingertips, it can be challenging to know which are useful indicators of campaign success, and which are simply adding to the white noise. Marketing should be supporting...
View ArticleFive secret steps of successful content marketing
Yet too often, content marketing is a no more than a passing thought at senior level, a job that can be palmed off to a keen intern who likes the idea of a marketing position. In both minds, this is...
View ArticleStorytelling in business: how to get it right – and the mistakes to avoid
Without a compelling brand story, even the most incredible product or service risks being overlooked. Mastering the art of storytelling is not easy but get it right and you’ll unlock a powerful force...
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